I couldn't help but feel a deep connection to the ocean and its boundless extent as I stood on the shores of Hawaii.

The sun setting over the horizon. The waves pounding at my feet. Those eight golden years of my life were when I realized the great power of nature and our joint obligation to protect it.

I had been immersed by the world of fashion my entire life, learning the in's and out's of the industry from a young age. But as I grew older and saw the cruelty inflicted on individuals, animals, and nature, I knew I had to do something.

I decided to use the skills I'd learned to make a difference in the world. Thus the seeds of Akahai were planted.

akahai : the Hawaiian term for kindness, gentleness, and grace.

We believe in the power of positivity and environmental consciousness, and we've made it our purpose to create an ethical brand that promotes these ideals as far and as broad as possible.

This collection symbolizes not only our love for nature and a more harmonic world, but also our collective commitment to change.

Our mission is to prioritize our world and its people over profits, putting kindness and sustainability at the forefront of all we do.

Each piece in the collection has been painstakingly made to evoke optimism, love, and respect for the planet and people around us. We aspire to make pieces that are not only beautiful, but also serve as a reminder of our common obligation to safeguard our environment and one another.

When you wear Akahai, you join a movement that aims to change the fashion business and the globe for the better. With each purchase, you help to create a brighter future, one that values kindness, gentleness, and grace above all else.

Join us on this journey of love, hope, and awakening. Let us rethink fashion together and build a world based on Akahai values. Welcome to a new era of positive fashion.

-Guglielmo.